Innovatr™

WHAT MAKES IT KÜHL?

We’ve re-imagined your classic button-up shirt with a whole new level of comfort. Featuring our exclusive performance knit, the INNOVATR™ wears and feels like your favorite T-shirt with the versatile classic everyday style of a button-up. Featuring a cotton and modal blend, it will help you keep your cool when the weather heats up. Soft and casual, this shirt will quickly become your go-to for just about any occasion.

SOFT INNOVATR™ PERFORMANCE KNIT FABRIC

• Exclusive knit with stretch
• Looks like a woven fabric but feels like a T-shirt
• Breathable

DIFFERENT BY DESIGN. DIFFERENT BY CONSTRUCTION.™

• The comfort of a T-shirt with button-up shirt styling
• Woven contrast trim to maintain shape
• Custom print created with GOTS-certified organic ink fabric printing

MATERIAL AND CARE

Innovatr™ Cotton and Modal Performance Blend

Care Instructions

• Machine wash cold with like colors, gentle cycle
• Do not bleach
• No softener
• Tumble dry no heat
• Iron low temp