WHAT MAKES IT KÜHL? One size fits all for this quintessential trucker hat. Featuring new stretch mesh back panels, a custom woven patch, and a snapback closure, the RUSTIK BORN™ Trucker will become your favorite hat for the long haul. DIFFERENT BY DESIGN. DIFFERENT...

WHAT MAKES IT KÜHL? Cut from the original Italian knit flannel fleece for a whole new level of comfort. The INNOVATR™ wears and feels like your favorite technical fleece, yet with an elevated level of sophistication you'd expect from an Italian mill. The fabric...

WHAT MAKES IT KÜHL? So lightweight it barely registers, the RESPONSE™ Long Sleeve Tall is your answer to rising temperatures and relentless humidity. Quick-drying, moisture-managing, and odor-resistant with just the right amount of stretch for all-day flexibility and a superior fit. Easy care and...

WHAT MAKES IT KÜHL? Our quest to create the perfect crewneck begins with the finest cotton on the market and ends with the BRAVADO™ T. Incredibly soft, Wildfibre 100% organic cotton combines with our legendary attention to every detail for breathable everyday comfort and...

WHAT MAKES IT KÜHL? Ultra-soft yet robustly durable, the RYDR™ Flannel delivers elevated comfort and style for work, play, and everything in between. With a classic design and subtle corduroy details, our workhorse plaid is as versatile as you are. Large chest pockets and...

WHAT MAKES IT KÜHL? Classic jean styling combines with our cotton-based corduroy for all-day comfort and a clean, casual vibe. Articulation and stretch provide enhanced freedom of movement and a premium fit, while seven pockets deliver plenty of storage. This is one SKELETON™ that...

WHAT MAKES IT KÜHL? Bridging the gap between on-trail performance and everyday comfort and style, the water-resistant RAIDR™ is ready for whatever’s next. Ruggedly durable with soft, all-day wearability and a casual, six-pocket design. Articulation and stretch deliver optimal freedom of movement and a...

WHAT MAKES IT KÜHL Featuring a rugged, water-resistant canvas exterior and a cozy fleece lining, the versatile MAVERICK™ Jacket effortlessly transitions from outdoor adventures to casual social outings. Vintage everyday style with articulated freedom of motion, secure storage, and a premium KÜHL fit. RUGGED,...

WHAT MAKES IT KÜHL? The REACTIV™ Lite Grid 1/4 Zip features graphene-infused fabric that quickly retains or expels heat as your body demands — lighter weight, better breathability, and more precise temperature regulation. Grid patterning promotes air circulation, wicks moisture, and improves compressibility. Soft,...

WHAT MAKES IT KÜHL? Incredibly soft and cozy warm, our sturdy knit sweater looks as good as it feels! Featuring subtle, two-tone yarns and classic styling, the ALIBI™ elevates any outfit with standalone or layering performance. Ribbed detailing combines with raglan sleeves and a...

WHAT MAKES IT KÜHL? Elevate your experience with the ultra-soft INFLUX™ Hoody. By combining a high-performance polymer with Lyocell, we have created the temperature regulation of an advanced moisture-wicking performance top and odor control you need with the super-soft, silky hand feel of Lyocell...

WHAT MAKES IT KÜHL? Ultra-soft and smooth, the INFLUX™ ¼ Zip delivers breathable, midweight comfort and performance to every adventure. Featuring advanced moisture-wicking and odor-resistant technology, the versatile INFLUX™ keeps you dry and fresh for whatever comes next. Our signature thumb loops make layering...

WHAT MAKES IT KÜHL? Ultra-soft and smooth, the INFLUX™ Long Sleeve Crewneck delivers breathable, midweight comfort and performance to every adventure. Featuring advanced moisture-wicking and odor-resistant technology, the versatile INFLUX™ keeps you dry and comfortable whatever comes next. And thumb loops make layering a...

WHAT MAKES IT KÜHL There’s no running from the LAW™. Our exclusive cotton and Tencel fabric takes flannel comfort to a whole new level. Soft, durable, and warm, the LAW™ features a classic plaid design with a modern touch, now available in a tall...

WHAT MAKES IT KÜHL? Featuring 800 fill-power, RDS-Certified goose down and stitch-free baffle construction, the FIRESTORM™ bridges the gap between active performance and premium, everyday warmth. A highly durable, stretch-woven exterior combines with articulated, 3D patterning for superior flexibility and fit. Knit underarm gussets...