WHAT MAKES IT KÜHL The BORN IN THE MOUNTAINS® Men’s T-Shirt is constructed with 100% Wildfibre™ Organic Cotton for unmatched breathability and comfort. This sustainably sourced material is the finest cotton available. Our custom KÜHL graphic will bring the mountain culture to your doorstep....

WHAT MAKES IT KÜHL Your answer to summer's hottest days, the RESPONSE™ Short Sleeve delivers classic style and ultra-lightweight comfort from trail to town. Quick-drying, moisture-wicking, and odor-resistant with UV protection and just the right amount of stretch for a perfect fit every time....

WHAT MAKES IT KÜHL? The SUPERAIR™ T is so soft and light that you'll think it's silk. We used the finest, long-staple organic cotton yarn and knit it into a fabric that’s more breathable, dries faster, and is stronger than regular cotton. So when...

WHAT MAKES IT KÜHL? Our quest to create the perfect crewneck begins with the finest cotton on the market and ends with the BRAVADO™ T. Incredibly soft, Wildfibre 100% organic cotton combines with our legendary attention to every detail for breathable everyday comfort and...

WHAT MAKES IT KÜHL? Cut from an ultra-soft blend of organic cotton, modal, and silk, the PEAKE™ Polo delivers a refined, silky feel with exceptional breathability and performance. A textured pique knit lifts fabric off your skin to maximize airflow, while maximum UPF 50+...

WHAT MAKES IT KÜHL? Cut from a premium blend of organic cotton, modal, and silk, the incredibly soft DEFAKTO™ Polo sets a new standard in comfort and style. Highly breathable and moisture-wicking with maximum sun protection and a superior active fit. Silky smooth performance...

WHAT MAKES IT KÜHL Don't let the sun win. The versatile PERSUADR™ keeps you cool and comfortable all day long. Lightweight and quick-drying, with moisture-wicking, maximum sun protection, and built-in odor resistance. Four-way stretch delivers superior comfort and fit from trail to town. Stay...

WHAT MAKES IT KÜHL Even outlaws demand performance. The RENEGADE™ delivers clean, casual style with the ideal stretch for premium flexibility and a superior fit. Easy care, quick-drying, and moisture-wicking, it shifts into performance mode the moment your body demands. A water-resistant finish and...

WHAT MAKES IT KÜHL Built for the heat and everything that comes with it, the lightweight OPTIMIZR™ delivers premium UPF 40 sun protection with casual summer style. Quick-drying, moisture-wicking, and loaded with stretch for all-day comfort and a superior fit. Modern look. Relentless performance....

WHAT MAKES IT KÜHL? Ultralight, ultra-stretchy, and supremely soft, this performance shirt delivers maximum UPF 50+ sun protection with versatile everyday style. 3D yarns at the back reduce skin contact and open airflow channels for breathable, warm weather comfort. Looks for the street. Performance...

WHAT MAKES IT KÜHL We set out to create the world's softest merino crew and the result is comfort you have to feel to believe. The CASHMERINO™ T is as soft as cashmere with merino wool's remarkable ability to keep you warm when it's...

WHAT MAKES IT KÜHL Lightweight and soft to the skin, the INTRIGUER™ Men's Short Sleeve Shirt provides comforting stretch for enhanced range of motion and all-day wear. Great seasonal colors elevate a minimalist design. Equipped with classic front snap closures and maximum sun protection...

WHAT MAKES IT KÜHL The STEALTH™ Short Sleeve operates quietly and performs loudly. Ultra-lightweight with quick-dry, moisture-managing, and odor-resistant technology to keep you fresh when the heat is on. Ideal stretch for maximum mobility and a superior fit. Easy-care, wrinkle-resistant, snap-up design. UPF 30...

WHAT MAKES IT KÜHL? We’ve re-imagined your classic button-up shirt with a whole new level of comfort. Featuring our exclusive performance knit, the INNOVATR™ wears and feels like your favorite T-shirt with the versatile classic everyday style of a button-up. Featuring a cotton and...

WHAT MAKES IT KÜHL? Don't let the sun win. The versatile PERSUADR™ Tall keeps you cool and comfortable all day long. Lightweight and quick-drying, with moisture-wicking, maximum sun protection, and built-in odor resistance. Four-way stretch delivers superior comfort and fit from trail to town....