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  • WHAT MAKES IT KÜHL? The strength of heavy cotton combines with the incredible softness and wicking properties of Tencel for breathable, all-day comfort. The RUKUS™ features a lightly textured, slub fabric for visual appeal and easy-care performance. Timeless Henley styling with signature thumb loops...
    Regular price $21.00
    Regular price $70.00 Sale price $21.00 (-70%)
  • WHAT MAKES IT KÜHL? Ultra-lightweight and built for action, the sun-protective PERSUADR™ Polo is packed with performance! Featuring four-way mechanical stretch and quick-dry, moisture-wicking technology, our odor-resistant short-sleeve shirt is ideal for active pursuits under a blazing sun. LIGHTWEIGHT, HIGH-PERFORMANCE FABRIC Odor-resistant Moisture-wicking Quick-drying...
    Regular price $22.50
    Regular price $75.00 Sale price $22.50 (-70%)
  • WHAT MAKES IT KÜHL? The KOVERT™ Polo was built for those who refuse to choose between looking good and performing at their best. Silky-soft fabric with UPF 50+ sun protection, superior durability, and cooling next-to-skin comfort. Breathable, quick-dry, and moisture-wicking with an odor-resistant finish....
    Regular price $25.50
    Regular price $85.00 Sale price $25.50 (-70%)
  • WHAT MAKES IT KÜHL? Crafted for comfort in warm weather climates, the ultra-lightweight BOHEMIAN™ Short Sleeve Shirt combines outdoor performance with a casual, everyday design. Quick-drying, moisture-wicking, and odor-resistant with UV protection and a bit of stretch. Reject the status quo with classic Boho...
    Regular price $25.50
    Regular price $85.00 Sale price $25.50 (-70%)
  • WHAT MAKES IT KÜHL? The ST. BERNARD™ T is cut from Wildfibre™ 100% Organic Cotton, the finest cotton available, and the very pinnacle of soft, breathable comfort. We dialed in the details from the superior fit and durable construction to the custom print and...
    Regular price $12.00
    Regular price $40.00 Sale price $12.00 (-70%)
  • WHAT MAKES IT KÜHL? The BIM™ Lake T, short for BORN IN THE MOUNTAINS®, is cut from Wildfibre™ 100% Organic Cotton, the finest cotton available, and the very pinnacle of soft, breathable comfort. We dialed in the details from the superior fit and durable...
    Regular price $12.00
    Regular price $40.00 Sale price $12.00 (-70%)
  • WHAT MAKES IT KÜHL? Bring on that island vibe with the Kastaway™ Short Sleeve Shirt! Crafted from soft, cotton seersucker to create breathable airflow in warm temperatures. We added uniquely styled coconut buttons to the mix for a look that effortlessly adapts to almost...
    Regular price $26.70
    Regular price $89.00 Sale price $26.70 (-70%)
  • WHAT MAKES IT KÜHL? Maximum UPF 50+ sun protection meets core-cooling comfort. Our technical button-up redefines sun performance with breathable mesh panels and 3D yarns that create airflow channels exactly where you need them most. Soft, skin-cooling fabric and lightweight ripstop durability deliver all-day...
    Regular price $29.70
    Regular price $99.00 Sale price $29.70 (-70%)
  • WHAT MAKES IT KÜHL? Core-cooling comfort and maximum UV protection! The FUSE™ Long Sleeve features lightweight, ripstop durability, advanced breathability, and functional features. This technical button-up redefines sun performance. Breathable mesh panels create airflow in high-heat areas while our soft, skin-cooling fabric provides all-day...
    Regular price $32.70
    Regular price $109.00 Sale price $32.70 (-70%)

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